How do individual values influence your business? Ideally, we would all like to conduct our business in a world that embodies our values. But what if there’s a disconnect? How do your personal values affect your business decisions? This article will try to examine the intersection of individual values and business decisions. 

Before we go on further, let’s discuss what values are. Your values describe what is important to you in the way you live your life. They give meaning to your life and are the foundation for your beliefs. They influence your decisions, actions, and behaviors and impact the life you choose to lead. 

Everyone has a set of values with varying degrees of importance given to each value. Some of these values are happiness, optimism, compassion, kindness, loyalty, fun, professionalism, and accuracy. 

So how do personal values impact how you run your business? Let’s take a look at some examples:

Understanding employee behaviour. One’s behaviour is not only a function of our personality, values, and preferences but also of the situation. We interpret our environment, formulate responses, and act accordingly. 

Many leaders are busy, stressed and they have to focus on the bottom line. They don’t have too much time to care about feelings, well-being, etc. That is understandable on a personal level. But the fact is that concentrating on those seemingly less important and urgent issues would significantly help them in achieving all their business priorities and goals. 

Stimulate vision and inspire others. As a business owner, your job is to create a vision and to inspire others to make that vision a reality. In order for your employees to be passionate about what they are doing, you have to possess great energy. You have to spark excitement and achieve results. 

This may sound counterintuitive to some, but a great leader sometimes needs to focus less on the numbers and more on the values of building a team. Other areas that need more focus are sharing ideas and exciting others. 

Supporting and energising your work. Where your values are aligned with your business you will find that they support and energise your work. For example, if you have a value of trust you feel trusted by your employees and clients and you trust them.

It may be that some of your values are aligned, whereas others are not. If this is the case you will be happy with elements of your work but not others. The more you can align your values with your business the happier you will be in all areas of your life. 

Some values that have been tested due to the Covid pandemic are resilience, adaptability, and compassion. One factor that customers look for in a business is the values they represent. 

You can show your company’s values through small gestures in your day-to-day business operations. 

For example, if you’re someone who owns a restaurant or wellness clinic, you can provide complimentary hot towels and wipes to customers. This is a tiny effort on your part that can earn massive positive results and loyal customers for your business. 

If you want to try this right now, we at Oshiklenz can provide you with the best deals and packages. You can contact us at (+61) 2 9533 2211 or email info@oshiklenz.com.au. Our customer support staff will be standing by to assist you. 

New Approaches in Business During the Pandemic. Millions of businesses across the globe have faced the greatest challenge of modern times. And this challenge appeared in the form of a pandemic. Whether you’re a small business owner or a corporate giant, the past year has surely forced you to adjust your business strategies. 

Business owners needed to find new ways in order to survive. This article will discuss some of these strategies. If you have a business, then you may find valuable insights so read on. 

The pandemic has challenged businesses to meet consumer needs that change seemingly from week to week. Thanks to ever-changing mandates from the government and its agencies. 

Take a look at some new approaches that have become popular during the course of the pandemic. You may even employ some in your own business. 

Remote work setup. For employee safety, many companies created their own work-from-home strategy. This can help in avoiding glitches in productivity. 

Plans for remote working include ensuring that everyone has the capabilities to work from home. This means providing the necessities like laptops, internet connections, and making sure that company remote tools are easily accessible and up-to-date. 

Integrate online and offline operations. There are businesses that can’t move their entire business operation remotely like wellness spas, clinics, and restaurants. Because of this, they have to think of other ways to sustain business amidst the pandemic. 

One of the most powerful ways is to shift attention to online sales and embrace an omnichannel approach. 

For restaurants, aside from offering delivery services they also become active in social media. This is a good strategy to remind customers that you still exist. 

Consumer buying habits have shifted and by being open to the omnichannel presence, you can optimize a customer’s interaction with your business. 

Some strategies that may work include creating engaging videos and funneling your audience to your online store. Instagram is also very helpful especially with its new features like IGTV live and “Swipe up”. 

Widen your reach. Aside from being visible to your customers, embracing digitization also provides scope for expanding your market. For example, if you own a wellness salon, aside from the usual services you can start operating an online store. 

This idea is almost inconceivable at the beginning of 2020. But because of the Covid pandemic, this strategy has gained popularity in a number of industries. 

Among all the strategies mentioned in this article, one thing still rings true. You have to take care of your customers and ensure that they always have an enjoyable experience. 

This can be accomplished by simple gestures like providing a space for special instructions in your delivery app. This will make them feel that you take time to listen. 

You can also take a step further and try dropping small “gifts” or freebies in their orders. If you run a restaurant or online wellness store, you can put some antibacterial wipes or alcohol wipes in their packages. 

These may be simple but they can definitely give them a memorable experience with your business.  Oshiklenz is here If you’re looking for a supplier that can support you during these challenging times. You can reach us at (+61) 2 9533 2211 or email info@oshiklenz.com.au if you need assistance. Our in-house experts will be around to answer your questions. 

What Business Will Look Like in the Year 2031 with everything that’s been happening in the world, a lot of people can’t help but wonder what’s in store for everyone in the coming years. The future is coming in fast. And for some of us, it’s already here. 

This article will aim to discuss what the future might hold for business. As well as the top emerging trends that will be shaping our future. 

The future will be automated. If there’s a word that brings both fear and excitement to people it’s automation. Some may view automation as working with shiny metal workers who never tire or need to take breaks. 

If you’re working in an industry that requires manual work like the service industry or agriculture,  this may be an issue. Roles that are “predictable” may be facing a threat of automation. 

However, not everything can be automated. There are a lot of reports supporting that it will be very difficult to automate work that requires creativity and managing people. 

To ensure that you will still be relevant in the years to come, it’s a great idea to increase your skills. Skills training relating to management and leadership, persuasive communication, and the likes are a good start. 

The future will rely more on technology. We are already highly dependent on technology at the moment and it’s just the start. The meteoric rise of companies like Airbnb, Uber, and Amazon rattled the world of business. 

Some of the biggest companies right now that provide services for transport, vacation rentals, delivery, and others are actually technology companies. These companies are raking in profits especially during the pandemic. 

This may mean one thing – the future of business is actually the future of technology. So it’s time to start planning how you can align your business in this regard. 

The future will change the definition of “workplace”. Due to the pandemic that started in 2020, remote work has become the norm. This may continue in the coming years and will establish new norms. 

Work-life balance and personal boundaries will be redefined. A workplace will no longer be an office where people come to each day and leave to go home every night. With major changes taking place, the need to redefine and reimagine the workplace will arise. 

More and more, workplaces will become more like collaboration hubs to achieve a common goal. For some, their workplace is also their home and this cuts a lot of overhead costs like travel expenses. 

The future will pay more attention to ethics. The recent pandemic has brought increased interest in corporate social responsibility. This means, more and more businesses are accepting and playing an active part in improving society. 

There’s also an increasing number of social enterprises and reinforced efforts to tackle our society’s issues like climate change, among others. This suggests that businesses of the future will not survive unless they are ethically aware. 

Many large businesses encourage their employees to volunteer. Almost all also have their own protocols for health and safety for both employees and customers. 

If you have a restaurant or wellness business, one simple gesture to show that you care is including hot towels. You can provide them in their orders or while they are waiting for their turn in your establishment. 

If you’re looking for a reliable and cost-efficient provider of hot towels and peripherals, you can contact Oshiklenz. You may reach us at (+61) 2 9533 2211 or email info@oshiklenz.com.au our representatives will be around to assist you. 

More than a year ago, the whole world has been hit by Covid-19 and one of the most affected is the restaurant industry. Strict lockdowns inevitably restricted people from gathering and going out to eat. Essentially, almost erasing dining in from our vocabulary. There are 3 Simple ways how restaurants adapted to the Covid-19 Pandemic

Many restaurants, particularly in full service, saw their business slowly deteriorate. Some were forced to close while those that stayed pivoted to exclusively off-premise business. 

While this may be a major test to restaurant owners, one thing is for sure: They did not take this lying down. This article will discuss 3 simple and practical ways how restaurants were able to adapt to the effects of this pandemic. 

Build your online presence. Being visible on social media is essential right now. Normally, business owners avoid inundating people with messages. But right now it’s better to have regular communication as people have less to do because of the lockdowns. And they’re spending more time on their computers and phones. 

Keep your customers informed of your business hours, special offers, and delivery or takeout options. 

This is also the best time to leverage online ordering. Due to fear of contamination, customers have switched to online ordering from dining in, where they can order in just a few clicks. 

To provide this experience to your customers, you can opt to collaborate with food delivery service providers or come up with your own ordering platform. It will depend on where your business is currently in and as well as your financial status. 

Optimise your menu offering. During these times, it’s important to optimize your menu as most orders have become delivery-focused. Being easy and safe to transport should be considered when you plan your menu. 

The food presentation, texture, and taste are not the same compared to when it’s being served freshly in dine-in facilities. Thus, the need for more compact, easy-to-prepare, and customer-friendly food arises. 

Furthermore, you should also take a deeper look at the dishes that are not making any sales and are just increasing the cost of inventory. Such dishes need to be struck off the menu altogether. 

Building a limited menu can also make it easier for customers to choose their order. In addition to this, you can also adjust menu prices by observing your competitors and market trends. 

Develop and introduce new innovations. This pandemic era welcomed some new innovations in the restaurant industry. One example is ready-to-make kits that can help customers recreate the authentic taste of their favorite dishes in their own homes. 

Digitizing the kitchen is another way to innovate how the food is being prepared. It can help in handling multi-channel orders since recently dining in is already allowed in some places. 

Restaurant owners can also take simple additional steps to make customers feel their concern. Even small acts of kindness like providing hot towels to go with their delivery orders will mean so much. This shows that your business gives importance to safety and sanitation and this is a big plus especially now. 

If you think this is a good idea and would like to do it in your own restaurant, you can reach out to Oshiklenz through (+61) 2 9533 2211 or email info@oshiklenz.com.au.

With the rise of food delivery services since COVID, and with more people being stuck at home during the pandemic. Food delivery services have become more important than ever for both business owners and their customers. And with more people being stuck at home during the pandemic. Food delivery services have become more important than ever for business owners and their customers. 

With social distancing as the new norm, consumers are clamoring to have their favorite food delivered. Instead of consuming it in a restaurant. Food delivery services are in demand and they are partnering with businesses large and small. 

Many restaurants are now closed for business mainly due to health and safety concerns. However, this does not mean they won’t be able to meet the consumers’ need for variety, comfort, and indulgence. Thus, the rise of food delivery services. 

This article will try to explain how restaurant owners as well as food delivery companies respond and adjust to this new high demand. 

Responding to demand and health risks. Even with food delivery being safer than dining in an actual restaurant, some customers are still concerned about health safety. 

To respond to this, food delivery services have launched leave at your door service to help drivers and customers adhere to social distancing guidelines. Most restaurants have published guidelines around hygiene and food safety for employees. 

There are also a lot of philanthropy and goodwill acts being performed by food delivery services from delivering free meals to healthcare workers and the elderly to waiving delivery and activation fees for restaurants in an effort to help keep small businesses afloat. 

Taking action to prevent the spread of Covid-19, Needless to say, there is a huge benefit to addressing food safety and health concerns straight on. As all know, hygiene is key to stopping the spread of Covid-19. Therefore, it’s beneficial for restaurants to let customers know the efforts being taken by their kitchen and delivery staff to stop the spread of the virus. 

In addition to strict food hygiene standards, customers will also feel safe when they know that their favorite restaurants have the following:

• New practices for social distancing in the kitchen, in queues, or during delivery pickups. 
• A policy for staff members who display Covid-19 symptoms.
• Any updates to standard practices and cleaning processes.
• Changes in food delivery, such as containers that allow for easier disinfection or a better customer experience. 

Even after numerous hygiene and safety protocols being taken by restaurants, some customers remain worried about the transmission of Covid-19 through food delivery, but there’s no evidence yet that the virus can be spread through food or packaging. 

Still, it’s recommended that customers maintain good hygiene practices when accepting deliveries, such as wiping down and/or disposing of packaging and washing their hands thoroughly before and after handling food and eating. Spreading the word about these best practices can also contribute to perceptions of better customer service. 

For the restaurant’s part, steps can be taken to show customers that they are really concerned about safety and hygiene. One simple action they can take is providing hot towels and disinfectant wipes together with the food being delivered. Just a small move that will greatly impact the customers’ perception of the restaurant as a whole. 

Here at Oshiklenz, we provide the best quality products at reasonable prices and packages. You can reach us here to inquire and our representatives will be glad to assist you. 

Restaurant Hygiene and Safety During Covid-19. We still remember the times when restaurants were humming with energy and serving a full house. Food safety was part of regular practice, but maybe not the number one thing on the minds of restaurant owners. Not like now.

Because of the pandemic, restaurateurs worldwide have been forced to adapt to safety protocols including social distancing practices. This unprecedented situation has many people concerned for their health and unsure whether their favourite neighbourhood restaurant practices safety protocols and values hygiene like them. 

This is a very valid concern especially since we are all trying to thrive in the “new normal”. This article will shed light on how restaurants observe general hygiene and overall safety in the time of Covid-19. 

Layout. One of the most basic changes restaurants underwent during the pandemic is changing the house layout of their establishment. 

The new layout should be able to accommodate long-term social distancing. This is regardless if you offer fast food or a sit-down dining experience. 

Having said this, social distancing rules are continually changing. However, whether it’s 6 feet or less it’s a measure that’s likely to stay for a long time. That’s why restaurants are adapting their layouts on a more permanent basis to avoid being time-consuming and incurring extra costs. 

For example, sit-in restaurants create practical sitting arrangements that ensure the right distance between diners. 

Similar principles are applied to fast-food restaurants. Some also introduce temporary plastic protective screens to counters that can be easily removed and will cause minimal disruption to daily operations.

Clean, clean, and clean again. The restaurant industry has always had to adhere to strict health and safety protocols for obvious reasons. But in the midst of the pandemic, it only became more strict with continued emphasis on hygiene both in and out of the kitchen.

Maintaining these standards means restaurants have to adapt to even more rigorous cleaning schedules. These include daily deep cleans and frequent spot cleans of high-touch surfaces and busy areas. And of course, cleaning the table after every diner. 

While these cleaning routines can be viewed as time-consuming, it’s more cost-effective to view it as a long-term investment. Investing in an efficient cleaning protocol could be the key to future-proofing restaurants and maintaining the confidence of diners and customers.

Personal Hygiene. Personal hygiene is arguably been the key focus point across many industries since the outbreak began and we’re far from seeing the end of it yet. 

Business owners who are looking to respond to the “new normal” prioritize the hygiene habits of their staff and customers alike. 

Some steps being taken by restaurant owners are:

• Investing in hand sanitiser stations and stocking up on sanitiser solutions ensuring that they are always accessible throughout the kitchen, dining area, and restrooms. 
• Providing kitchen staff and servers with proper safety gear including PPE, face masks, and gloves. 
• Providing hot towels to customers can help in building confidence that the restaurant is doing everything to ensure that hygiene and safety practices are observed. 

Here at Oshiklenz, we can provide you with the best options in hot towels and warmers. We offer package deals and special arrangements that will surely be helpful in your business. You can reach us here. 

When East Meets West, In almost any part of the world, especially the West, there are restaurants that serve Eastern or Asian cuisine. And along with the dishes they serve. These restaurants also follow long-held traditions and etiquette that give a unique dining experience to their customers. 

What happens when these Eastern traditions meet Western culture? This article will discuss some notable dining etiquette of both the East and West. How they differ and if there are some similarities between the 2. 

Utensils usage. Western culture primarily uses a fork and knife when eating while many Asian countries use chopsticks as the main eating utensil. 

In Japan, for example, polite eating has much to do with your ability to handle chopsticks. Your access to eating utensils will be pretty limited. 

Table and seating configuration. It’s safe to say that anywhere in Western countries, customers dine while sitting at conventional tables and chairs. In Japan, however, you may sit on a tatami, a traditional Japanese mat, at a low set table. The proper way to sit is with your heels tucked beneath you. 

Additionally, dining at round tables is common in Asian cultures since it encourages inclusivity no matter where one sits. When dining at a round table, everyone can chat and connect with each other while eating. 

Also, the eldest or most senior person usually takes the seat facing the entrance, symbolic of respect. 

On the other hand, eating at rectangular tables is more common in Western cultures. One might not get the chance to chat with every single person when seated at this kind of table but it highly encourages small chat between people seated beside each other. 

Dish serving sizes. One of the main differences between Western and Eastern eating habits is how the food is portioned and served on the table. 

In many Eastern cultures, main dishes are designed to be shared with other people as a symbol of unity. Communal eating is a respectful experience of collectivism. A multitude of dishes is put into the middle of the table for each member of the meal to share with their dining companions. 

In Western culture, individual dishes are the norm. The food is placed in front of an individual’s table setting to directly consume for themselves. Bigger meals are served during holiday affairs but individual portions of a dish are the standard of circadian dining. 

Other notable dining etiquettes:

In Japan, if you’re after a refill it’s a game of giving and take. You can subtly hint that you’ve run dry by topping up the glass of another diner, and wait for them to return the favour. 

Once seated in a Japanese restaurant, you will be provided with a hand towel called the “Oshibori”. It’s used to wipe your hands before and after a meal and is expected to be folded neatly after you’re finished using them. 

Of all the different traditions, this one has gained popularity not only in Eastern cultures but in the West as well. Nowadays, oshibori or hot towels are being used not only in restaurants but also in other establishments like clinics and spas because it provides a good feeling to customers. 

If you own a restaurant or wellness clinic, your business will benefit from providing hot towels to customers. Here at Oshiklenz, we provide a vast variety of hot towels and towel warmers. 

We also have special packages that can be customized depending on your specific needs. Call us now and our customer representative will be glad to assist you. 

Do First Impressions in Business Still Matter Today? In the business world, we often hear the phrase “You never get a second chance to make a first impression”. This is important because if you want your business to succeed. It’s essential that you take time to get it right in the first instant. 

After all, a bad first impression is hard to remedy and will take a lot of effort on your part. 

However, during these unprecedented times, one can’t help but wonder if the focus on first impressions has been affected. Especially since face-to-face contact with business establishments is dramatically reduced. 

It’s been proven that first impressions are as powerful now as they have been years before. 

This article will share some tips on how business owners can create great first impressions on their customers and clients consistently. Do First Impressions in Business Still Matter Today?

Connect with your customers. When customers meet your brand for the first time, they’re looking to answer one key question, “Can I trust you?”. 

If you give the impression that you’re just there to make a sale, chances are people will not trust you because your intentions are self-motivated. Alternatively, if you show them that you want to build a real relationship by providing solutions to their problems, you’ll show them that your motives can be trusted. 

Be unique. Nowadays, “personal branding” is no longer exclusive to celebrities, politicians, and executives. A strong personal brand is important because it will impact your ability to attract customers. 

When you think of your personal brand, you must always keep in mind originality and authenticity. You need to establish who you are and what sets you apart from other businesses offering the same product or service. 

When it comes to making a good first impression, do not hesitate to demonstrate your personal brand and present yourself consistently. 

Invest in your online presence. Especially during the pandemic, first impressions are usually made online. Customers often find your brand through Google or various social media platforms before they even set foot in your establishment. 

This is why you should invest in your website and in maintaining your social media platforms. According to studies, it takes less than half a second for customers to judge a brand based on its website. 

In order to create a great first impression and accurately represent your brand, you should let professionals handle your online presence. 

Make sure your venue is clean and safe. Since the latter part of 2020, businesses in the health and wellness industry have started opening their doors again. If you belong to this industry, you need to keep your establishment safe and sanitized at all times. 

The customers must feel safe while inside your establishment. Some things you can do to ensure the cleanliness of your place and the safety of your customers are: (1) Install sanitation stations in every key area of your establishment; (2) Provide hot towels and antibacterial wipes to your customers upon entry. This will give them a sense of calm while inside your establishment and will definitely create a great first impression of your business. 

If you’re looking for a supplier of high-quality hot towels and wipes, you can reach us here. We can design a personalized package based on your needs.  

5 Important Business Insights To Learn From 2020. 2020 is arguably one of the most challenging times in recent history. What started as a normal year for all of us suddenly turned out to be a nightmare. 

No one expected that during this year we will be faced with a global pandemic, lockdowns, pivots, etc. However, human beings and business owners in particular saw these as learning experiences that will help them improve their business. 

In this article, we will discuss 5 valuable insights that we have learned from the past year. 

The safety of everyone is important. Before 2020 happened, employee safety was viewed as something that you should have but doesn’t actually need on a daily basis. Much like fire extinguishers and smoke alarms. 

But 2020 showed us that it’s important to invest in the safety of your employees. Every business should have a budget and contingency plan allotted for the welfare of their staff. 

Some steps you can take: Enroll in healthcare plans, provide vitamins and supplements, have a sanitation station in key areas of your establishment. 

Invest in your social media presence. During those times that almost all countries are on lockdown, most businesses saw the importance of a solid social media presence since all transactions are being carried out online. 

This is an opportunity for those who see through difficult times and are ready to act at the right moment. Investing in a solid social media marketing team and increasing your advertising budget will benefit your business in the long run that may result in increased market share. 

Everything changes and nothing remains the same. One of the most important lessons 2020 taught us is that nothing stays the same. Pandemic or not, we should always be open about change since it’s the only thing that’s constant in this world. Instead of relying on what worked in the past, adopt a mindset that is flexible and prepared for any circumstance or crisis.

By expecting change, we can prepare the steps we will take and avoid being paralyzed when something unexpected actually happens. You should embrace innovation and include it in your business model.

Make relationships your number one priority. Regardless of the size of your company, the relationships you have with your customers, employees, and suppliers are everything. 

During a crisis like a pandemic, customers, employees, and suppliers are going to value a trusted relationship more than ever. 

Without maintaining solid relationships, your business has nothing to build on and no real foundation for the future. If your business has not developed trusted partnerships prior to a health or business emergency like a pandemic, you may find it’s too late to start once the emergency has already occurred. 

Make exceptional customer experience your primary priority. Now more than ever, it’s important to put your customers at the center of everything you do. YOu should make sure that your customers always have a great experience whenever they go to your establishment. 

5 Important Business Insights To Learn From 2020. Simple things like asking your customers what they want, what will add value to their lives, and communicating with them will definitely add value to their experience. 

For businesses serving the health and wellness industry, even small steps like providing hot towels to your customers while waiting for treatment will be greatly appreciated. Hot towels are known to provide warmth and comfort to everyone aside from keeping our hands clean after eating. 

If you’re looking for high-quality hot towels and wipes, you can check out Oshiklenz here. We also have warmers and chillers as well as package deals that will give more value for your money. 

Contact us and our representatives will be glad to assist you.

Building Loyal Customers, in the wake of the new normal where nearly every business is on social media, customer loyalty has taken on new meaning. It’s now easier for customers to switch brands or try alternatives, how can your business ensure customer satisfaction and loyalty? 

This article will give you tips and explore how you can maintain customer satisfaction and turn everyone who’s done business with you into loyal customers. 

Understanding your customers. Before you can even think about how you can turn your customers into brand ambassadors, it’s important to understand the consumer mindset. 

As a business, you must be familiar with what’s going on in their minds and how that affects their decision-making. Always remember that customers buy with emotion and justify them with logic. 

This requires a rich understanding of consumer psychology and a change in the organizational mindset that puts customers at its core. 

Make customers a part of your company’s mission. Consumers nowadays are becoming more socially responsible especially in light of the pandemic. 

You should provide opportunities for your customers to become part of your mission through charitable donations and actions they can take to do their part. 

Adopt a customer-centric culture. Having a customer-centric culture means you make customers the focal point when making decisions. 

Businesses that choose to adopt this culture live and breathe their customers and are laser-focused on providing amazing customer experiences. 

Build a relationship with your customers. Customers are more likely to be loyal if they feel valued. Some simple yet impactful steps you can take are: Sending messages on their birthday and personalized emails. 

It’s also important to be transparent with your customers about your business. Are you currently undergoing some problems? Let them know. Did you just make some changes in leadership? Send a personalized announcement to your customers so they can feel they are valued. 

Encourage customer feedback. In addition to having an excellent relationship with your customers, another way to make them loyal to your business is by encouraging customer reviews. 

Of course, you also need to do your part by providing a great customer experience every single time. Make sure anyone who faces customers is paying attention to their needs. 

Provide personalized service. Personalize all communications with your customers be it through emails, telephone, and in person.  

You can also give high-value customers more perks like giving each of them a named account manager. Another simple step you can do is to provide personal sanitation products that are available for all your customers. 

If you own a salon, clinic, or restaurant you can put hot wet towels strategically in your establishment. This can be used not only for cleaning their hands but also to relieve some tension and refresh your customers. 

Here at Oshiklenz, we are always open to having a chat if you’re looking for suppliers for your business. We have flexible terms and automatic ordering systems so you won’t need to call us every time you run out of hot towels. You can reach us here.

Key Benefits of Listening To Your Customers.

Many businesses are scared of customer reviews and feedback that they sometimes resort to disabling them in their social media pages altogether. Not realizing how beneficial it is to their business. 

In case you haven’t noticed, these days customers have a voice louder than ever. In this article, we will discuss the key benefits of listening to your customers and how they can help your business. 

Customer feedback can help you improve your product or service.

Listening to your customers through their feedback can be a great source of learning. Especially if this feedback is coming from customers who are not too happy with your product. 

At the onset, this sounds contradictory but when you think about it. This type of feedback can give you valuable insight that will allow you to fill the gap between their expectations and what a company is able to deliver. 

Customer reviews can help you understand what customers want, then reply to make them feel that you are listening. 

Customers are your best testers.

No matter how many rigorous and complicated tests you do, your customers will always find some creative way to find loopholes in your product or service. So in a way, customers are your best beta testers. 

This is the main reason why businesses invest in sample products, prototypes, and early access products. This gives them actual results they can work on at the same time learn surprising details about their products, services, and business overall. 

Listening to your customers increases their spending.

It’s quite simple, really. If you keep making your customers happy, they will buy more. And what makes them happy in addition to great service and overall customer experience is the feeling of being heard. You can show them that you value their feedback by listening and replying when they mention you on social media. 

Listening to your customers can help fine-tune your brand voice.

Listening to customer feedback keeps you informed whether customers are happy (or not) with your product or service. If they don’t believe that you make an effort to try to understand them. They may start looking for new businesses to engage with. 

Customer feedback can also help in creating your brand voice since they are the ones you are talking to in your social media and other marketing collaterals. Meaning, they can tell if your brand voice is relatable or not. 

Listening to your customers can help in building a relationship.

When a customer reaches out with a concern, your job is to get to the bottom of their issue. 

You can do this by asking questions and trying to understand their needs and what caused the issue. This kind of approach, instead of insisting on one resolution that you think is best will benefit your business in the end. 

Once a customer feels that you empathize with them and their emotions, they will become loyal brand ambassadors. This increases customer lifetime value. 

For this reason, Oshiklenz has spent lots of time with their customers, in their businesses really seeing how the customer interacts with our range of products.

Beauty salons and day spas have different requirements to restaurants, gyms or dentists, etc. So it has been important to us as Oshiklenz to listen to our customers and alter our products and packaging to suit our client’s needs. Sometimes it’s about scent, sometimes they are looking for an environmental solution or a way to heat or chill their towels.

We became the leading hot towel provider in Australia, by listening to our clients and adjusting to the needs of their businesses.

Remember, happy customers, spread through word of mouth about the good experience they get from your establishment. They are more likely to talk about it with their friends and family in person or through social media. 

When you say ‘First Class’ people instantly think of luxury and the highest class offered by a business. In airlines, flying first class translates to reclining seats with more legroom, workstation, TV surrounded by privacy dividers, unlimited refreshments, and a lot of other extras.

However, you can also offer first-class services to your customers without the need for premium rates. This article will discuss how you can provide the first-class service on a budget. 

Customers are the lifeblood of any business so treating them well should always be on top of your priorities. When your business regularly exceeds expectations, this can boost customer satisfaction and retention. 

Excellent first-class service should start at the enquiry stage and be maintained throughout the entire customer experience. The benefits will be substantial – boosting your reputation leading to customer referrals. 

Hire the right people. You may think that this is self-explanatory and need no further elaboration, but a lot of businesses are way too careless in their hiring processes. 

It’s important to think about who you’re bringing into the team. They are the ones who constantly deal with your customers and give a face to your business. Needless to say, hiring the right people can make or break your business. 

Personalized service. Another way to make your customers feel extra special is personalization. Get to know your customers and develop relationships with them. 

Show them you care about them and their experience at your establishment. Ask about their feedback with a promise that you’re doing your best in order to deliver the best service possible. 

If a customer sets an appointment and fails to show up, instead of feeling disappointed, call them to know the reason and offer to reschedule without additional fees. 

Keep your establishment fresh. Aside from updating your establishment on a regular basis so it remains cutting edge and modern, you must also maintain cleanliness at all times. Especially during these times, it’s essential to have a sanitized environment. 

By investing in new equipment whenever you can and keeping the whole place clean, it shows your customers that you are dedicated to keeping their experience top-notch. 

Find ways to provide complimentary customer extras. In order to convert your customers to loyal fans and ambassadors, you must provide as much value for their money as possible. 

Make a list of little complimentary items you can offer that doesn’t cost much but will be appreciated by your customers. Consider providing a sanitation station with alcohol and hand sanitizers, have a pitcher of cucumber and lemon water always available. 

Another great way to provide the first-class service on a budget is providing hot towels to your customers especially if you are operating a restaurant, spa, or dental clinic. 

This is where Oshiklenz comes in. We provide a wide array of hot towels, sanitation wipes, towel warmers and chillers and so much more! We can also arrange special considerations for your business in line with the pandemic. 

Reach out to us by contacting (+61) 2 9533 2211 or emailing us at info@oshiklenz.com.au.