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Do First Impressions in Business Still Matter Today?

  Oshiklenz   Jul 02, 2021   News   0 Comment

Do First Impressions in Business Still Matter Today?

Do First Impressions in Business Still Matter Today? In the business world, we often hear the phrase “You never get a second chance to make a first impression”. This is important because if you want your business to succeed. It’s essential that you take time to get it right in the first instant. 

After all, a bad first impression is hard to remedy and will take a lot of effort on your part. 

However, during these unprecedented times, one can’t help but wonder if the focus on first impressions has been affected. Especially since face-to-face contact with business establishments is dramatically reduced. 

It’s been proven that first impressions are as powerful now as they have been years before. 

This article will share some tips on how business owners can create great first impressions on their customers and clients consistently. Do First Impressions in Business Still Matter Today?

Connect with your customers. When customers meet your brand for the first time, they’re looking to answer one key question, “Can I trust you?”. 

If you give the impression that you’re just there to make a sale, chances are people will not trust you because your intentions are self-motivated. Alternatively, if you show them that you want to build a real relationship by providing solutions to their problems, you’ll show them that your motives can be trusted. 

Be unique. Nowadays, “personal branding” is no longer exclusive to celebrities, politicians, and executives. A strong personal brand is important because it will impact your ability to attract customers. 

When you think of your personal brand, you must always keep in mind originality and authenticity. You need to establish who you are and what sets you apart from other businesses offering the same product or service. 

When it comes to making a good first impression, do not hesitate to demonstrate your personal brand and present yourself consistently. 

Invest in your online presence. Especially during the pandemic, first impressions are usually made online. Customers often find your brand through Google or various social media platforms before they even set foot in your establishment. 

This is why you should invest in your website and in maintaining your social media platforms. According to studies, it takes less than half a second for customers to judge a brand based on its website. 

In order to create a great first impression and accurately represent your brand, you should let professionals handle your online presence. 

Make sure your venue is clean and safe. Since the latter part of 2020, businesses in the health and wellness industry have started opening their doors again. If you belong to this industry, you need to keep your establishment safe and sanitized at all times. 

The customers must feel safe while inside your establishment. Some things you can do to ensure the cleanliness of your place and the safety of your customers are: (1) Install sanitation stations in every key area of your establishment; (2) Provide hot towels and antibacterial wipes to your customers upon entry. This will give them a sense of calm while inside your establishment and will definitely create a great first impression of your business. 

If you’re looking for a supplier of high-quality hot towels and wipes, you can reach us here. We can design a personalized package based on your needs.  

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