Looking back, one of the beneficial effects of Covid 19 is that customer once more relied on small businesses in order to survive. This helped a lot of small businesses to stay afloat the past 2 years and counting.
Because of this, many technologies have risen to prominence because of helping small businesses amidst the pandemic. If you’re a small business owner, read on and discover technologies you can use in your own business.
Customer Relationships. In order to manage customer relationships efficiently, you can use Customer Relationship Management or CRM tools.
No matter how ingenious you think your business may be, your customers will feel if you’re not in it for their sake. And when they decide that you don’t care about their welfare, they’ll leave.
This is why nurturing customer relationships from day one can help you build a loyal customer base. Some CRM software you can use are Streak CRM, Asana, Trello, ClickUp, and many others. They have different functions designed for various types of businesses so look for one that’s perfect for your small business.
Payment processing. Until now, there are a lot of customers who are hesitant with online payment. Despite huge technological advancements and several upgrades. There’s still no established fully secure, safe, and speedy money transaction process online for them.
To remove the fear of getting cheated by the customer’s mind, it’s essential that businesses develop payment methods that are innovative and safe. Driven by the pandemic, there are now a number of safe and secured payment channels that you can use in your business.
Paypal is perhaps the most popular mode of payment right now, but you can also consider other payment processing tools. Some of them are Clover, PaySimple, Square Payments, Stripe, and many others.
Connecting and communicating with customers. Technologies certainly helped small businesses in connecting and building relationships with their customers.
One way to do this is with the use of chatbots. They can deal with customers in a better manner as their intelligence is enormous and at the same time highly customizable.
This can help small businesses especially since customers are craving for interactions. They want you to clear up their doubts, recommend products and services, and engage with them beyond the usual selling process.
Apart from chatbots, Email marketing is still one of the most cost-effective and efficient tools for small businesses. If you’re well informed of the right way in using emails, then it’s an essential weapon in your armory.
Emails allow you to reach a wider set of audience and convey your message in a strong manner. There are a plethora of email strategies that will be a great fit for any business.
Despite technology making it easier for small businesses to stay afloat, you must never discount the effectiveness of genuine human connection. If you own a restaurant, spa, or wellness clinic you can provide cotton hot towels that are easily accessible in your establishment.
For product-based businesses that rely on shipping and delivery, you can include alcohol wipes inside your customers’ packages. These are just simple gestures but they will mean a lot to your customers.
If you’re interested in doing this for your own business, we have value-packed packages available for you. You can give us a call at (+61) 2 9533 2211 or email info@oshiklenz.com.au.