5 Reasons Why eCommerce is Not Only for Corporate Giants. Over the past decade, when the internet has become more accessible, the way consumers shop has changed dramatically. Shoppers fluidly search, compare, and buy from online sites, marketplaces, mobile apps, and social media sites.
As innovative technology aids their journey, consumers are looking for remarkable experiences across digital touchpoints with brands. If you’re going to take a hard look at the business of eCommerce, you’ll think that only corporate giants benefit from them.
This couldn’t be further from the truth. There are a lot of startup direct-to-consumer brands that are disrupting the eCommerce landscape. In fact, 81% of consumers are planning to shop for direct-to-consumer brands within the next 5 years.
This article will discuss how eCommerce is not only for corporate giants but also for small to medium scale brands.
Fast turnaround time. Unlike traditional retail, an eCommerce store can be up and running in just a few clicks. There are a lot of eCommerce platforms like Shopify, WooCommerce, and Squarespace that use pre-made templates to create a store.
Technology like this has made it easier for small business owners to create attractive and reliable sites with minimal effort. You can get off the ground quickly by getting a site up and driving traffic to your new site.
Low Cost. In many cases, it costs significantly less to start an eCommerce business. When you’re starting out, eCommerce allows you to avoid many of the large, upfront investments that traditional retail can incur. This includes a physical storefront, inventory, or payroll. With an online store, you can build out your business as your sales grow.
Meet Customers Where They Are. Nowadays, shoppers don’t just research products online. They also complete their purchases online and eCommerce makes it even easier for shoppers to click on that buy button no matter where they are.
eCommerce allows sellers to remove friction points and make it convenient for buyers to purchase the products they want. eCommerce also allows you to sell where your customers are. If most of your customers shop online, then you should be selling online! eCommerce allows you to meet the shopping expectations of your customers.
Customer Data Insights. One of the biggest yet overlooked advantages of online selling is how easy it makes it to collect, measure, and act on customer data. If you want to be hyper-focused on the customer experience, then you need to own your consumer data.
eCommerce makes your life easier since it lets you collect first-hand data by tracking customer interactions. You’ll have a constant feedback loop of actionable insights to continue on innovating your customer experience.
Serve Niche Markets. eCommerce makes it easier for niche markets to serve their customers. It can be hard for that basketball card avid collector to find a seller. However, the ease of the internet makes that search easier. If you serve a niche market, you might find it easier to distribute your products online. This will cause you to open your business to a greater depth of consumers.
We hope this article made you realize the advantages of eCommerce and how easy it is to set up your own store. In case you’re contemplating on putting up your own online store, you may want to consider one of the fastest-moving items in the market today.
You can contact us at (+61) 2 9533 2211 or email [email protected]. Our customer support team will be standing by to assist you.